"In 1964, America was introduced to the very first G.I. Joe. Thirty years later, G.I. Joe continues to fill children with an exciting sense of adventure and fun, which is all we at Hasbro ever wanted to do. Around the world we salute Joe on his 30th, and may this legend continue to bring endless hours of joy to the young, and the young at heart, for another 30 years." -- Hasbro